The No Jerks Rule
Apr 23rd, 2007 by robynjay
Years ago, in a previous life, I acted as contact point for staff and clients with complaints/ issues relating to harassment etc. It was a pretty challenging role back in the days of labour market programs in a small regional town. The issue of bullying was discussed in PD training and the key message was that what constitutes ‘bullying’ is in the eyes of the victim and any determination of an instance of bullying stops there. It has been a useful lesson when dealing with people who pass off their taunts and slangs as ‘just a bit of fun’ or who accuse their victims of being ‘soft’ or ‘weak’.
Today much of our workplace communication is conducted online and these virtual contexts add a new dimension, although issues of safety and harassment remain the same. Hidden behind keyboards we lack immediate tangible feedback on the implications of our words on others, and at a distance we can often escape the consequences.
Of course the level of abuse and flaming is far greater in public spaces such as YouTube; some people like to play with fire, after all, it’s powerful being a jerk online. As individuals we can choose whether or not to engage in those spaces – it’s that easy. Increasingly however, interaction in online spaces is a core component of our work and a requirement of projects such as LearnScope.
There have been instances in community spaces lately where there has certainly been what I, personally, would label as inappropriate, irresponsible, stupid and just plain rude behaviour including intimidation and threats. These instances certainly held the potential for individuals in the firing line to feel bullied and intimidated.

[image by Simone Merli]
I’ve been strengthened by the wisdom of many colleagues communicating in the background to both support the victims who speak of a “grey fog of fear” and to seek solutions. For me it has led to a long week of pondering about what this means for NSW LearnScope as we approach the launch of our teams for 2007.
Its uncanny how ‘helping hands’ appear at times when most needed. On Saturday a book entitled “The No Asshole Rule: building a civilised workplace and surviving one that isn’t” (Sutton; 2007) jumped into my hands in a favourite bookstore at The Rocks.
It’s a good read. These are the seven key lessons outlined in the conclusion:
1. a few demeaning creeps can overwhelm the warm feelings generated by hoards of civilised people
2. talking about the rule is nice but following up on it is what really matters
3. the rule lives – or dies – in the little moments – treat the person right in front of you, right now, in the right way
4. don’t keep a few assholes around – they breed like rabbits; their poison quickly infects others
5. enforcing the no asshole rule isn’t just management’s job
6. embarrassment and pride are powerful motivators
7. assholes are us – ‘the most powerful single step you can take is to follow ‘da Vinci’s rule’ and just stay away from nasty people and places - ‘defy the temptation to work with a swarm of assholes’ (pp 157 – 162)
In 2007 participants of NSW LearnScope will be required to share, converse and collaborate via our blog (comments), the wiki and their own connected spaces. Those spaces operate much like a virtual extension of workplaces as team members actively engage in workbased learning. As NSW LearnScope Manager and ‘facilitator’ of at least some of the spaces used I accept a level of ‘duty of care’ towards participants. Therefore, it is important for me to articulate the purpose, scope and audience for those spaces.
The NSW LearnScope spaces are designed to support and encourage inquiry and collaboration. Our members include beginners and novices who are just trying to feel their way in the online world. We value respect, compassion, insight, opinions, diversity and presence.
Our philosophy is one of community ownership and empowerment. We will not tolerate bullies. As Michael Coghlan recently said, we need to take care in the spaces: ‘take care of our words and take care of each other’. In order to achieve that I feel we need some form of, in want of a better term, ‘guiding philosophy’ and ‘code of conduct’.
It is however against our philosophy to impose this. We will therefore ask the NSW LearnScope community to not only design how this might look but to enforce it. The community will set the guidelines, decide when they have been transgressed, and decide on necessary actions. We’ll be looking for leadership here as ‘a shared or distributed practice; a dynamic and multidirectional social process’ (Sinclair 2007 - p. 31).
As Sutton (p.155) reminds us, our lives are too short and too precious to spend our days surrounded by jerks.
His message is strong but reflects what many are currently feeling…
….your enemies are silent (for now) but the list keeps growing. Your demeaning actions mean that day after day you turn more people against you, and you don’t realise it. Your enemies don’t have the power to trash you right now, but are laying in wait to drive you out. (p.154)
Alex and I look forward to many critical, constructive conversations with you in the coming months.
Another successful community that tries to support the needs of both novices and experts alike is the diverse community centred around the Ubuntu operating system. It might be worth browsing through their brief code of conduct (Creative Commons licensed so you can adapt as much as you like).
The key lessons outlined in the book you mentioned Robyn are really helpful… puts the emphasis back on us individual community members to take responsibility rather than waiting for a manager/moderator etc to do something about inappropriate/asshole behaviour…
Thanks Robyn for bringing up this important subject.
Witnessing the agression and intimidation that has been going on in the 2007 Networks community Forum I have wondered how many people especially newcomers have unsubscribed and even given up on online particpation and sharing all together .
A suggestion for all teams could be to open up discussion on philospohy/ communication guidelines/ netiquette whatever you want to call it as a team building activity at an early stage . I agree with your point that the online space is a workspace - like a tea room or a class room or a staff room and the same care needs to be taken in interaction online as in person.
I agree - there should be a semi-formal but friendly tone which can argue differences of opinion but with respect. The idea/opinion should be the focus of comment, not the individual, or personality.
These forums are for “thinking aloud” - sharing discoveries, ideas, hypotheses; and for supporting and encouraging others to do that. We are involved in life-long learning and this is a place where much of our learning is taking place.
We, as community members need a clearly stated protocol - (maybe even as simple as - when the forum owner receives ten complaints about a post … ) the consequences will be …
Legalistic? yes! but it is OUR forum! we make the “rules of the game”.
I found this site on “Flame Warriors” http://redwing.hutman.net/~mreed/index.htm
very interesting. It is a humorous description of the types of participants in online forums. Warning - you may spend longer than you wanted-to in the site!
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